Developing Ecommerce solutions for Consumer Products Companies
Advised one or more organizations
Networked with other professionals
Earned one or more college degrees
Limited-edition achievement recognizing early members of Workfolio
Established a notable business or non-profit organization
Considered an authority in a particular field
Has had direct reports in an organization
Donates time to philanthropic causes or organizations
Solutions Oriented Sales Manager
Seek - Speak - Secure - Sustain These 4 stages are critical in developing and sustaining your E-Commerce business model, and I can show you how!
I work with consumer product companies to develop end-to-end programs to maximize sales and profits on E-Commerce platforms like Amazon.com, Walmart.com, Drugstore.com, and others.
► I am a solutions-oriented sales manager recognized for providing practical and creative programs to drive consumer sales in this fast growing channel.
► I have a strong background in identifying internal and external barriers to growth, and developing programs and changing policy to increase sales and profits.
► I have a history of using advanced listening and communications skills to understand customer needs and collaborate in multifunctional teams to build the business.
► I drive results through:
✔ Online Basic and Enhanced Content
✔ Shopper Centric Web Page Design
✔ Brand Marketing Partnerships
✔ Forecast Management and Inventory Controls
✔ Org. Design, Resourcing, and Training
✔ Internal and External Profitability Analysis
► Strengths Include:
Consumer Products | E-Commerce | Shopper Marketing | Customer Insight | Brand Management | New Business Development | Business Planning | Pricing Strategy | Strategic Partnerships | Sales Training and Development | Organizational Design
Timeline
-
Marketing and Business Development Consultant, Emerson Strategies LLC: Develops E-Commerce Solutions for Consumer Product Companies
Solutions-oriented sales manager recognized for providing practical and creative programs to drive consumer sales in fastest growing E-Commerce channel on platforms like Amazon.com, Walmart.com, and drugstore.com. Strong background in identifying internal and external barriers to growth, and developing policy and program changes to overcome obstacles. Use advanced listening and communications skills to understand customer needs and collaborate in multifunctional teams to build business. Drive results through:
North America E-Commerce Baby Care Senior Manager, Procter & Gamble E-Commerce Business Development Manager
Led development of Baby Care E-Commerce strategy across E-Retailer and Omni Channels in North America. ► Increased Baby Care online retail sales from $20M to $200M in 5 years, developing multiyear Baby Care Omni Channel E-Commerce strategy focused on Amazon.com. ► Designed comprehensive marketing program to deliver 360-degree platform, leveraging online and offline content and media to drive conversion. ► Increased profit 40% over 2 years, creating and implementing joint profit improvement plan with Amazon. ► Delivered 98% in-stock service level plan, reducing out-of-stocks and improving service levels by developing forecasting and inventory management plan.
-
E-Commerce Team: Sr. Acct. Mgr. New Business Dev., Procter & Gamble
Led new business development of E-Commerce across all P&G brands. Assessed credit worthiness, future growth potential, and strategic fit. Worked internally to develop new policies to meet unique E-Commerce needs. Led expansion of Diapers.com growth into other categories and micro sites under Quidsi umbrella. ► Grew business 4X in 4 years, working with Quidsi Executive Team and P&G Senior Management. Increased distribution from 150 SKUs to over 3000 SKUs and resourcing from 1 to 4 account executives. ► Led customer business development of PGeStore.com learning lab and collaborated with multifunctional team from concept to launch of test, owning distribution, set up, and marketing of over 3000 SKUs across all P&G categories.
-
North America Sales Training and Development Mgr., Procter & Gamble
Developed and delivered training to over 300 Sales Representatives and Middle Managers people in P&G’s Food Channel, and Costco Team, and New Hire groups.
► Assessed organization skill gaps, creating and facilitating training in the following: Intern / New Hire Recruiting and Training, Successful Selling Components, Strategic Negotiations, Decision Mapping, Basic Financial Acumen, and Situational Leadership.
-
Team Leader: Corp. Albertsons Paper Products, Procter & Gamble
Led P&G Team selling Bounty, Charmin, Puffs, Pampers, Luvs, Always, and Tampax to Albertsons Corporation:
► Responsible for $140M in sales per year. ► Delivered quota 3 years in row, overseeing 6 sales managers across US.
Proudest Accomplishment
Led P&G E-Commerce Baby Care strategy across eRetailers and Omni Channel, growing 10X in 5 years
Experience Highlights
Marketing and Business Development Consultant
Emerson Strategies LLC: Develops E-Commerce Solutions for Consumer Product Companies
North America Baby Care Senior Manager, E-Commerce Channel
Procter & Gamble E-Commerce Business Development Manager
E-Commerce Team: Senior Account Manager - New Business Development
Procter & Gamble
North America Sales Training and Development Manager
